Internet radio

The Radio Program: The Good, the Bad and the Ugly

smart speakers NThe recent shutdown of FM radio stations in Norway and Singapore proves that traditional radio is on it’s way out for many obvious reasons. Both of these proud little nations are not-so-mug, when it comes to high tech transformations. Besides tech, commercialization of the industry resulted in a truckload of junk programs. For the sake of ratings and publicity stunts, radio programs have moved away from themes of family and moral values.

Smart speakers vs. ordinary stations

When people started buying smart speakers, you can least expect them to be invested in old school radio. Radio stations are punching above their weight to bring high octane content for high end equipment. Majority of smart speaker owners feel it provides them with better music than terrestrial radio. Not one radio station has the perfect recipe for smart speakers in terms of programing or other digital services. When it's all about providing high octane music, you are least likely to expect family friendly content. Like how people invest in 4K TV’s, and then struggle to get 4K streams, radio lovers have invested in rigs that are ahead of their time. To the industry's dismay, they have other options for content, including podcasts, iTunes, Spotify, YouTube, Pandora and more fatally- a competitive market…

Let's admit it, the industry is over.

It feels like excessive number of plant species trying to outgrow each other in tiniest of space. The heterogeneous nature of the competition is a dream come true for the listeners. However, the quality of one medium is going to be deteriorated eventually. Radios face stiff competition from multitude of media libraries, online streams and podcasts. The moment FM sucks, listeners switch to Pandora. Podcasts lets them tune in at any point in a recorded stream.

Too many middlemen.

Too many middlemen is bad for any business. I have personally heard my parents complaining about quality of songs on radio these days. A lot of us have What has gone wrong after their 'good old days'. A lot of blame needs to be placed on the evolving business model. Huge chunk of expenditure goes towards promotions. It's becoming too big of a parasite. Tech and legal counsel are hired as in-house teams, and don’t get us started on how they handle liability either. After the agents and advisors take their cut, a lot less money goes to the songwriter. Any business model that doesn't reward the creators generously, tends to get horrendous on a continuous level.

Tallest of monopolies.

Back in the days, there existed a dynamic pop music machine. People listen to the tracks they liked. There's a good chance you have a breakthrough artist every week. Record sales tells you whose tracks sold out and whose didn't. Nowadays, music industry giants determine the charts. Steaming sites like Spotify and Apple Music decide which tracks get maximum exposure. It makes things tough for programming new music on radio. Music charts these days reflect on which tracks gets played the most rather which tracks are liked the most. If you prefer the word brainwashing- that’s exactly what they are doing right now and if you think otherwise, you’ve been fooled again!

Conclusion:

As bad as it sounds, FM radio isn’t going to go away since there will always be a nostalgia for everything. Online sites such as Spotify are just as guilty of brainwashing and chart-stuffing crap music for the masses as any other. If you’re truly interested in real internet radio, there is no limit to the variety you’ll find. The important thing to consider is what content you want to hear- so your ‘search words’ need to be as specific of your listening interests desire as possible! This way you sort through a lot of the ‘ugly’ stations out there currently. Be smart and take your time, since traditional radio will never offer you what you truly want to hear...